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AFP Conversations

Andrew Deichler, Multimedia Content Manager for AFP, interviews corporate treasury and finance executives about their latest challenges and insights. Topics include blockchain, fintech, cybersecurity, payments, risk, FP&A, career development, and more.
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Dec 21, 2017

How do we grow as communicators, leaders and FP&A professionals? Today's AFP Conversations guest, Philip Fernbach, thinks the first thing we need to do is stop assuming we know more than we do.

A University of Colorado professor of marketing and co-author of "The Knowledge Illusion: Why We Never Think Alone," Fernbach points out that humans have built hugely complex societies and technologies, but most of us don’t even know how a pen or a toilet works. Similarly, FP&A professionals are tasked with making accurate forecasts, yet many don’t even understand their organization’s products or customers.

Thanks for listening to AFP Conversations. Please give it a review on your podcast app of choice -- it will help other listeners find the show, and host Ira Apfel will read your review on air.

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