There’s a ton of new technology out there in treasury and finance world, and you only have so much time in the day to read up about them. More important, treasury and finance professionals only have so much money to spend on them. Even more important, customers will only care about a few of them -- if any.
So what’s a treasury and finance professional to do?
That’s the question for today’s guests, Dan and Bill Carmody.
Bill Carmody has been in digital marketing since the concept’s inception in 1994. He built some of the first commercial websites for AT&T, MasterCard, CBS and Coors. He placed MasterCard’s very first banner ad on Yahoo, and he’s founded two marketing agencies including his latest, Trepoint.
Dan Carmody is president and executive director of TreaSolution as well as a faculty member at Northwestern University, where he teaches a post-graduate Certified Treasury Professional course.